Your EVP is the value that an employee can expect to receive in return for their performance at work and along with the employer brand is a key element in attracting the right people.
With PPC search terms becoming more competitive - and expensive - as well as a growing lack of trust in sponsored search results, forward thinking organisations are taking a different approach: Pillar Based Marketing is the natural and organic route to better SEO.
It’s important to have a clear definition of what you are trying to achieve, and for this you need an EX strategy. We’ve developed a methodology for writing EX strategies called BASICS: Brand, Audience, Stories, Interactions, Content, Systems.
