Your EVP is the value that an employee can expect to receive in return for their performance at work and along with the employer brand is a key element in attracting the right people.
Your brand story is your calling card that should engage your target audiences and open up a dialogue that starts to build a meaningful relationship and an emotional connection.
There is overwhelming evidence that video is the most effective medium for both online and social media platforms. Just consider the popularity of YouTube and TikTok. Yet, despite this, very few businesses have been able to take full advantage of this powerful and engaging medium.
With PPC search terms becoming more competitive - and expensive - as well as a growing lack of trust in sponsored search results, forward thinking organisations are taking a different approach: Pillar Based Marketing is the natural and organic route to better SEO.
Employee Journey Maps are at the heart of the Employee Experience. They are key to understanding existing experiences and identifying where improvements can be made.
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