EXclusive News – September 2024

Introduction

Welcome to the latest edition of EXclusive News, brought to you by Brand Experiences. This month we discuss the Builder, talk Employee Lifecycles and bring news from a Shamooli! We’re EXcited to bring you this newsletter and if you find it useful, do share it with your networks.

Our Culture, Customer Experience, Employee Experience and Sustainability support offerings

We have a wide range of services that support the four things we care most about. Here’s three of them which you may wish to consider.

Culture Assessment: Every organisation is unique, and so are its cultural dynamics. Our Culture Assessment is customisable to fit the specific needs and context of your organisation, whether it's a small start-up or a multinational corporation. Let us help you uncover the essence of your organisation’s culture and support you towards fostering a workplace that thrives on positivity, productivity, and alignment. Find out more.

Film & Video Production: There is overwhelming evidence that video is the most effective medium for both online and social media platforms. Just consider the popularity of YouTube and TikTok. Yet, despite this, very few businesses have been able to take full advantage of this powerful and engaging medium. Like most things in business, the key to a successful outcome is proper planning and preparation. Each film we produce will have a very specific message, targeted at a specific audience, that in turn will increase its effectiveness and produce better outcomes. Find out more.

Mojo: Our motivation platform drives productivity, boosts wellbeing and builds resilience. It helps organisations to get the best out of their people, by helping them to get the most out of their work. Mojo unlocks lost productivity and improves the ROI on what for most organisations is their biggest investment—their people. It not only benefits employees, but managers, organisations and the all-important customer. Find out more.

You can view the whole range of our current services on our website.

Mojo Motivator of the month – The Builder

There are nine recognised intrinsic motivators. This month we focus upon ‘The Builder’.

Builders need material satisfactions, money and a high standard of living. They're also competitive and like to achieve their goals.

If you have employees for which the above resonates, then you may wish to consider the following motivation strategies on an individual, team or organisation-wide basis.

Individual (What they can proactively do)

• Set clear goals and link them to rewards, especially financial ones
• Remember: to earn more, learn more - so enrolling on relevant training can support the achievement of goals
• Enter competitions, at work or elsewhere, with good prizes; this will suit the competitive nature
• Make promotion a key strategy for increasing wealth
• Keep motivation high by self-rewarding whenever targets are reached

Team (How the manager and colleagues can support)

• Set clear individual and team goals and link them to rewards, especially financial one
• Implement one-off bonuses for extraordinary efforts and achievements
• Organise games or competitions
• Communicate that your organisation is financially astute
• Consider offering discounts on products and services
• Offer extra training to enable a Builder to become even more valuable to the company

Organisation (What high-level activities can support)

• Become goal-orientated, goal-driven, and goal-obsessed and link goals to rewards explicitly
• If possible, pay above the average rate
• Provide clear career paths for employees
• Engage the competitive spirit at all levels – ensure there are rewards and prizes
• Create referral programs to allow employees to earn more

If you’d like to understand more about intrinsic motivation, then view the mojo website or get in touch via: mojo@brandexperiences.com.

Show your talent and future talent that their journey with you has been considered

Most organisations still don't have an Employee Lifecycle. This is a bedrock of the Employee Experience and shapes much of the EX activities to follow.

We can help you to create your Employee Lifecycle in collaboration with a cross-section of your employees. Our approach is 'from the people, for the people' - and we believe yours should be too.

Contact us to find out more and give confidence to your employees and future employees that you actually invest time and thought into your employee journey.

Getting mojo off the ground at Osprey Flight Solutions

In September our Chief Experience Officer, Mike Sharples and our Director of Employee Experience, Nicholas Wardle launched mojo at Osprey’s annual Shamooli (away event). The two-hour interactive session involved explaining the 'why' of mojo, an introduction to motivation, an explanation of the nine motivators and, of course, a run through of the platform.

Thanks to the team at Osprey for welcoming us - we do love your flight inspired office! It's always great to work with an organisation who puts their frameworks in actions and doesn't just 'say' they want to listen and empathise with their employees but is actively 'doing' it.

No doubt mojo will support Osprey to fly high!

Catch us at the MAD World Summit

Our team will be exhibiting mojo at the summit in October, so if you want to ask us any questions in-person, then is a great opportunity! The aim of the MAD World Summit is to shift the conversation about mental health in the workplace up a gear; accelerating the shift from stigma to solutions. This fits in snugly with the mojo ethos of stop treating the symptoms, cure the causes. The event is on 17 October 2024 at 133 Houndsditch, London, EC3A 7DB.

EX industry useful reports – September 2024

Just in case you missed them, here’s a round-up of some recent reports we think you may find useful. This month we feature reports from Engage Employee, Scalable and Qualtrics.

You can stay up-to-date with all things EX by following Brand Experiences on LinkedIn or via our website.