Feel, think, act – supporting community safeguarding

We were asked to create a campaign for our client One Housing to promote and support their safeguarding activities

One Housing develop homes for rent, shared ownership and private sale and provide services, care and support to thousands of people at home and in their local communities. They manage around 16,000 homes across London and surrounding counties, and care for over 11,500 people, helping them live independently. They have around 1,700 employees.

The requirement was to create an impactful campaign that would be memorable while being respectful of what is a particularly sensitive subject affecting vulnerable people.

We started to look at the campaign messaging and came up with the slogan Feel, Think, Act to get people to take notice and consider situations that might not be obvious signs of abuse. We then considered imagery to portray these potential situations. Some of the campaign materials can be seen below.

We also created a low budget video to promote the campaign and get across the message that safeguarding is everyone’s responsibility. The campaign has been well received and has been nominated for as housing award.