Brand Experience Audit

Brand Customer Experience

Your Brand Experience is not optional. Every business already has one.

It is how you interact and engage with your customers, employees, prospects and candidates now.
Senior executives and business owners need to consider the following questions in relation to their brand experiences:

Do they reflect the brand we want to project?
Are they delivering the results we want?
Are they as good as they can be?

If the answer to any of these is ‘No’ or even ‘Maybe’ or ‘I Don’t Know’ then you should consider a Brand Experience Audit which will provide an answer to these questions along with actionable insights on how to make improvements as appropriate.
If you would like to book a Brand Experience Audit for your business or simply find out more, please fill out the form below and we will be in touch.

The Brand Experience Audit covers the following:

The brand
Identity – does the business have a clear and consistent identity
Purpose – is there a clearly identifiable purpose
Vision and values – do they exist and are they clear
Story – is there an engaging brand story

The message
Is there a compelling proposition
Is there thought leadership
What is the tone of voice
Is the message personalised for different audiences / industries

The Customer Experience
Website – review user experience and conversion mechanisms
Social – what channels and how effective
Search visibility / findability
Responsiveness
Reviews & Validation

Talent Attraction & Candidate Experience
Is there an Employer brand and Employee Value Proposition
Are job listings compelling and differentiated
Review of candidate experience (to apply)
Glassdoor – employer reputation

The Content
Review of core content
Is video used and effective
Does content exist for all stages of the prospect journey – attract / nurture / convert

Related Services

Customer Experience | Employee Experience | Change & Transformation

Business Change & Transformation

Many organisations are seeking significant business improvements through change and transformation programmes that rely on employee engagement and adoption to be successful. We support these initiatives to achieve quicker and better results.

Brand | Strategy | Film & Video

Brand Strategy

We use our proven BASICS™ methodology to create powerful brand strategies designed to help realise the full potential of your brand and propel your business forward.

Employee Experience | Brand | Talent

Employee Value Proposition

Your EVP is the value that an employee can expect to receive in return for their performance at work and along with the employer brand is a key element in attracting the right people.

Brand | Digital Marketing | Film & Video

Film & Video Production

There is overwhelming evidence that video is the most effective medium for both online and social media platforms. Just consider the popularity of YouTube and TikTok. Yet, despite this, very few businesses have been able to take full advantage of this powerful and engaging medium.

Brand | Film & Video

Brand Story

Your brand story is your calling card that should engage your target audiences and open up a dialogue that starts to build a meaningful relationship and an emotional connection.