Your EVP is the value that an employee can expect to receive in return for their performance at work and along with the employer brand is a key element in attracting the right people.
You audit your finances, you audit your stock... but what about your people? When was the last time you went beyond employee surveys to discover how effective your employee experiences are?
Let’s face it, at present, most careers pages are very basic and don’t give potential new hires a real feel for what working life is like at an organisation. Mentioning the values and a bullet point list of the benefits is hardly likely to inspire someone to join you. There is a better way!
It’s important to have a clear definition of what you are trying to achieve, and for this you need an EX strategy. We’ve developed a methodology for writing EX strategies called BASICS: Brand, Audience, Stories, Interactions, Content, Systems.
