Your EVP is the value that an employee can expect to receive in return for their performance at work and along with the employer brand is a key element in attracting the right people.
To define the potential scope of your Employee Experience (EX) activities over the long term, the place to start is to define the overall Employee Lifecycle.
Employee Journey Maps are at the heart of the Employee Experience. They are key to understanding existing experiences and identifying where improvements can be made.
It’s important to have a clear definition of what you are trying to achieve, and for this you need an EX strategy. We’ve developed a methodology for writing EX strategies called BASICS: Brand, Audience, Stories, Interactions, Content, Systems.
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