Your EVP is the value that an employee can expect to receive in return for their performance at work and along with the employer brand is a key element in attracting the right people.
It’s important to have a clear definition of what you are trying to achieve, and for this you need an EX strategy. We’ve developed a methodology for writing EX strategies called BASICS: Brand, Audience, Stories, Interactions, Content, Systems.
With PPC search terms becoming more competitive - and expensive - as well as a growing lack of trust in sponsored search results, forward thinking organisations are taking a different approach: Pillar Based Marketing is the natural and organic route to better SEO.
Many organisations are seeking significant business improvements through change and transformation programmes that rely on employee engagement and adoption to be successful. We support these initiatives to achieve quicker and better results.
Your brand story is your calling card that should engage your target audiences and open up a dialogue that starts to build a meaningful relationship and an emotional connection.
To define the potential scope of your Employee Experience (EX) activities over the long term, the place to start is to define the overall Employee Lifecycle.
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