Your EVP is the value that an employee can expect to receive in return for their performance at work and along with the employer brand is a key element in attracting the right people.
Your brand story is your calling card that should engage your target audiences and open up a dialogue that starts to build a meaningful relationship and an emotional connection.
An Employer Brand will outline a positive set of expectations and assumptions of what it’s like to work at an organisation. It supports efforts to differentiate the organisation in the labour market; enabling them to attract, recruit, retain and engage the right people. It also helps to keep existing employees motivated and engaged.
This Masterclass is for you if you're looking for inspiration and advice on how to build the business case for EX and on how to create great experiences for your employees.
We use our proven BASICS™ methodology to create powerful brand strategies designed to help realise the full potential of your brand and propel your business forward.
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