Employer Brand

An Employer Brand will outline a positive set of expectations and assumptions of what it’s like to work at an organisation. It supports efforts to differentiate the organisation in the labour market; enabling them to attract, recruit, retain and engage the right people. It also helps to keep existing employees motivated and engaged.

Clearly, your brand story needs to be authentic. A brand launched by a multi-millionaire cannot base its story around 'humble beginnings' (as so many brand stories do). It should be based on the truth and enable customers and employees to get a clear sense of the values of your company.

We can work with you to undertake the research, come up with recommendations, and produce deliverables such as artworks and videos.

What will you get from this?

  • A bespoke Employer Brand playbook
  • Employer Brand films
  • Employer Brand images and artworks
  • Employer Brand messaging

How much does it cost and how long will it take?

We can offer flexible packages where we can either create all of the content as well as undertaking the research or you can provide some or all of the content. To give an example:

  • We produced a Employer Brand for an organisation, which included the research, content, videos and artworks for a cost of £20,000

Typically, the whole process would take around 4-6 weeks.

Related Services

Employee Surveys

Employee Surveys are a quick and useful way to obtain employee sentiment. They shouldn't be the only employee voice mechanism within an organisation - but if you ask the right questions, you can glean a lot from them.

Candidate Experience

The way you treat candidates during the recruitment process says a lot about how you care for your people.

Employee Journey Mapping

Employee Journey Maps are at the heart of the Employee Experience. They are key to understanding existing experiences and identifying where improvements can be made.

Video Marketing Strategy

Work out how best to use this incredibly powerful medium to accelerate your growth and get the best possible ROI from your investment in film.

Talent Attraction Portal

Let’s face it, at present, most careers pages are very basic and don’t give potential new hires a real feel for what working life is like at an organisation. Mentioning the values and a bullet point list of the benefits is hardly likely to inspire someone to join you. There is a better way!

Could you benefit from this service?