With PPC search terms becoming more competitive - and expensive - as well as a growing lack of trust in sponsored search results, forward thinking organisations are taking a different approach: Pillar Based Marketing is the natural and organic route to better SEO.
Your brand story is your calling card that should engage your target audiences and open up a dialogue that starts to build a meaningful relationship and an emotional connection.
An Employer Brand will outline a positive set of expectations and assumptions of what it’s like to work at an organisation. It supports efforts to differentiate the organisation in the labour market; enabling them to attract, recruit, retain and engage the right people. It also helps to keep existing employees motivated and engaged.
We use our proven BASICS™ methodology to create powerful brand strategies designed to help realise the full potential of your brand and propel your business forward.
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