Video Marketing Strategy

An Employer Brand will outline a positive set of expectations and assumptions of what it’s like to work at an organisation. It supports efforts to differentiate the organisation in the labour market; enabling them to attract, recruit, retain and engage the right people. It also helps to keep existing employees motivated and engaged.

Content is still king when it comes to marketing your brand and your propositions but cutting through the noise is becoming more difficult.

Helping organisations contribute to the achievement of the UN SDG's

There is overwhelming evidence that video is the most effective medium for both online and social media platforms. Just consider the popularity of YouTube and TikTok. Yet, despite this, very few businesses have been able to take full advantage of this powerful and engaging medium.

Your EVP is the value that an employee can expect to receive in return for their performance at work and along with the employer brand is a key element in attracting the right people.