Video Marketing Strategy

An Employer Brand will outline a positive set of expectations and assumptions of what it’s like to work at an organisation. It supports efforts to differentiate the organisation in the labour market; enabling them to attract, recruit, retain and engage the right people. It also helps to keep existing employees motivated and engaged.

Your EVP is the value that an employee can expect to receive in return for their performance at work and along with the employer brand is a key element in attracting the right people.

Technology is a critical component of any digital marketing initiative. We have partnered with SharpSpring to offer our clients the best value for money marketing automation tool available.

For most films we will also produce social media clips and trailers to promote awareness, expand reach and drive more traffic and viewers.

There is overwhelming evidence that video is the most effective medium for both online and social media platforms. Just consider the popularity of YouTube and TikTok. Yet, despite this, very few businesses have been able to take full advantage of this powerful and engaging medium.