Your brand story is your calling card that should engage your target audiences and open up a dialogue that starts to build a meaningful relationship and an emotional connection.
Let’s face it, at present, most careers pages are very basic and don’t give potential new hires a real feel for what working life is like at an organisation. Mentioning the values and a bullet point list of the benefits is hardly likely to inspire someone to join you. There is a better way!
An Employer Brand will outline a positive set of expectations and assumptions of what it’s like to work at an organisation. It supports efforts to differentiate the organisation in the labour market; enabling them to attract, recruit, retain and engage the right people. It also helps to keep existing employees motivated and engaged.
